Campaigns & Promotions

The most recent TV advertising campaign for The Phone Book helps to drive usage and awareness of the Classified Directory, with the message that there are more ways to find what you’re looking for with The Phone Book from BT.

The Phone Book TV Ad
Adam and his family – the stars of BT’s successful advertising campaign, feature in the recent TV ad for The Phone Book - Clutter. The story demonstrates how Adam, played by Kris Marshall, finds everything he needs with The Phone Book, to look after his newly acquired family.

Adam flicks through The Phone Book looking for solutions to tidy up his house – after considering ‘skip hire’ for a moment, he comes across ‘storage solutions’ in the Classified Directory and with his newly purchased storage system, he tidies up the kids bedrooms and packs all the toys and games away !

The ad demonstrates how The Phone Book from BT gives quick and easy access to all the products and services you may need at the turn of a page.